ORTEC Living Data
ORTEC Living Data consists of three separate businesses. Each providing ground-breaking software to a particular industry. With people who know the industry inside out and use analytics software to help their customers achieve game-changing breakthroughs in the way they do things.
ORTEC Adscience provides a smarter way to use real-time bidding in performance display advertising. Our tool, NOAX, is the first demand-side platform to find the perfect balance of human experience and machine learning to make… 100% transparent for advertisers and agencies.
As a result, our clients leverage optimal value from every single impression. Letting you make smarter media buying decisions, maintain control over your RTB spend and achieve your advertising goals.
ORTEC imgZine enables publishers, companies and other organizations to publish real-time social magazines based on existing content effortlessly on mobile devices.
Combining a content publishing platform, native tablet/smartphone magazine apps and an analytics dashboard, imgZine is a white label platform that allows you to engage with your audience. Analyzing reader behavior so you can maintain your relevance in the new mobile era on the one hand. While helping your potential readers find content that grabs them via smart filtering options on the other.
ORTEC Sports develops software to analyze effectiveness in sport. During matches each action of players and teams is video-linked and gets an objective score against criteria tailored to your coaching needs. So you can take tracking and training of athletes and discovery and development of talent to a new level.
Operating in 12 countries, our (ex-) professional athletes collaborate closely with scientists to create products that are leading the way in sports worldwide. At the individual athlete level, but also at strategic level. For example through the performance matrix we developed with Groningen University, which served as a cornerstone of Dutch Speed Skating’s total dominance of the 2014 Sochi Olympics.